For Publishers

Editorial that earns, not just attracts.

Shoppable video pages that sit alongside your editorial voice: multi-retailer, affiliate-ready, and measurable per video.

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    Multi-retailer tagging

    Any brand, any affiliate network, any product mix in a single video.

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    Native to your look

    Pages inherit your typography and palette so commerce never feels bolted on.

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    Performance attribution

    See which videos and products actually drive engagement and click-throughs.

Talk to our team
A publisher style edit page on mobile with masthead and shoppable editorial videos
What it delivers

Any retailer

01

No closed catalogue

Per video

02

Performance reporting

Evergreen

03

Shoppable replays

Inside the platform

Everything you need to create and measure the page.

AI product importer

Paste retailer URLs or affiliate links. Products are pulled in with images, prices and details. You can also add all the details and links manually.

Minishop video editor importing products from multiple retailers with affiliate tags

Shoppable edit page

A hosted page that carries your masthead: your serif type, your palette, your edit, with every video shoppable.

A publisher campaign page with masthead, style edit title and a grid of shoppable videos

Performance reporting

Views, engagement rate, product clicks and click-through rate per video and per playlist (coming soon).

Minishop publisher analytics with views, clicks, CTR and engagement rate per video
01 / STEP

Add video

Reviews, hauls, edits, event coverage or a live shopping segment.

02 / STEP

Add affiliate links

Paste retailer URLs; products are detected and tagged to the timeline.

03 / STEP

Distribute the page

Embed the link in articles, newsletters and social. Replays keep earning.

FAQ

Questions, answered.

Why would a publisher use Minishop?
It turns editorial video into commerce inventory. A style edit, review or event film becomes a shoppable page on your own property, tagged with your existing affiliate links across any retailer. It creates a new commerce line without adding development work or sending readers away.
How does Minishop help publishers monetise editorial video?
Video that previously only earned ad impressions becomes clickable at product level. Multiple retailers can appear in one edit, and you have full control over which retailer or brand links are tagged for each product. The links can also be anything else from a holiday booking to a beauty appointment.
Does Minishop work with our existing affiliate links?
Yes. Products can be added with any URL or affiliate link of your choice.
Where does the shoppable page live, on our site or elsewhere?
Wherever you want. The page can run on your own subdomain if you want it fully under your domain, or on a standalone Minishop-hosted link if you'd rather launch without touching your DNS or dev queue. Either way it carries your masthead, typography and palette, so it reads as part of your publication either way. Readers stay on the page to browse and only click out when they buy a product, at the retailer, same as any affiliate link today.
Is there a closed retailer catalogue?
No. You can tag products from any retailer rather than being limited to a fixed partner list.
Can Minishop pages be sold to advertisers?
Yes. Because a page carries your masthead and reports engagement and click-through per video, it can be packaged as branded content or a sponsored edit alongside a commerce partner.
What happens to a live shopping event after the event finishes?
You can keep live stream recordings as evergreen inventory that keeps earning, with reporting per video.
How long does it take to publish a shoppable edit?
Minutes. Upload the video, tag products from URLs and publish. No development work required.
What does the editorial team need to learn?
Very little. The workflow is upload, paste product URLs and publish, so producers and editors can run it without engineering or ad ops involvement.