Privacy Policy | Minishop

MINISHOP is a product provided by Smartzer Limited ("Smartzer", "we", "us" or "our"). We are committed to protecting and respecting your privacy and personal data in compliance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK laws.

This Privacy Policy explains how we collect, use, store and share personal data when you visit the MINISHOP website, use the MINISHOP platform or otherwise interact with us. It applies to website visitors, customers, creators, publishers, brand users and anyone else whose personal data we process.

For more information about how Smartzer handles personal data, please see the Smartzer privacy policy.

What information we collect

We may collect, store and use the following kinds of personal information:

Information about your device and visits to our website, such as IP address, user agent, browser type and version, operating system, referral source, length of visit, page views and website navigation.
Information you provide when registering for an account, creating a MINISHOP page, or subscribing to our services, email notifications or newsletters.
Information you provide when you contact us through our contact form, email or live chat.
Any other information you choose to send to us, including details you add to your MINISHOP pages or campaigns.

How we collect information

The information we collect varies between the different parts of our service:

MINISHOP website (minishop.smartzer.com and any related MINISHOP marketing pages): information stored by cookies and any details you provide through contact forms or chat.
MINISHOP platform (editor.smartzer.com and the MINISHOP creator dashboard): user login information, IP address and user agent, plus content and campaign data you create.
MINISHOP pages and players: limited technical data such as IP address and user agent may be logged for security purposes under our legitimate interest. These logs are automatically deleted after 30 days.

The legal basis for collecting your data

We process personal data only where we have a valid legal basis under UK data protection law. These include:

Consent: where you have clearly agreed, for example to receive marketing emails or to our use of non-essential cookies.
Contractual obligations: information needed to provide the MINISHOP service you have signed up for, such as account and billing details.
Legal compliance: where we are required by law to collect or process data, for example to prevent fraud or respond to lawful requests.
Legitimate interests: information we need to run our business securely and efficiently, such as contact details and security logs, provided this does not override your rights.

Cookies and analytics

Our website uses cookies and similar technologies to improve your experience, analyse traffic and understand how visitors use MINISHOP. This may include cookies set by trusted analytics and advertising partners.

We use Google Analytics to analyse website use. Google Analytics generates statistical information by means of cookies stored on your device. You can read Google's privacy policy at google.com/privacypolicy.

You can change your cookie preferences at any time through the cookie banner or settings icon on our website.

How we use your personal information

Personal information submitted to us is used for the purposes set out in this policy or as explained when we collect it. We may use your personal information to:

Administer and improve our website and platform;
Enable your use of the services available on MINISHOP;
Provide, manage and support your MINISHOP account and pages;
Send service-related communications, statements and invoices;
Collect payments and process transactions;
Send you newsletters and marketing communications where you have agreed to receive them;
Provide third parties with aggregated statistical information about our users, where this cannot be used to identify any individual;
Deal with enquiries and complaints;
Keep our services secure and prevent fraud; and
Verify compliance with our terms of use.

We will not provide your personal information to third parties for direct marketing purposes without your express consent.

Disclosures

We may disclose your personal information to our employees, officers, agents, suppliers or subcontractors where reasonably necessary for the purposes described in this policy. We may also disclose it:

To the extent required by law;
In connection with any ongoing or prospective legal proceedings;
To establish, exercise or defend our legal rights, including for fraud prevention;
To the purchaser or prospective purchaser of any business or asset we are selling or considering selling; and
Where we reasonably believe a court or competent authority may order disclosure.

Information we collect may be stored and processed in, and transferred between, any of the countries in which we operate. By submitting your personal information, you expressly agree to such transfers. Information you publish on a MINISHOP page may be available on the internet around the world, and we cannot prevent the use or misuse of such information by others.

Security of your personal information

We take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information. Personal information you provide is stored on secure, password- and firewall-protected servers, and electronic transactions are protected by encryption technology.

You acknowledge that transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet. You are responsible for keeping your password and login details confidential.

Data retention

We retain your personal data only for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain data for longer where required by law, to resolve disputes, or to enforce our agreements.

Your rights

Under UK data protection law, you have rights including the right to access, correct, erase, restrict or object to our processing of your personal data, and the right to data portability. You also have the right to withdraw consent where processing is based on consent.

To exercise any of these rights, or to request a copy of the personal information we hold about you, please contact us using the details below. We may need to verify your identity before responding.

Third party websites

Our website and MINISHOP pages may contain links to third-party websites. We are not responsible for the privacy policies or practices of those websites. We encourage you to review their privacy policies before submitting any personal data.

Updates to this policy

We may update this Privacy Policy from time to time by posting a new version on this page. You should check this page occasionally to ensure you are happy with any changes. Where changes are significant, we may also notify you by email.

Contact us

If you have any questions about this Privacy Policy or our treatment of your personal information, please contact us:

Email: info@smartzer.com
Registered office address: 86-90 Paul Street, London, England, EC2A 4NE

Data controller

Smartzer Limited is the data controller responsible for your personal data in relation to the MINISHOP product and website.